The following applies to products with an endorsement from the Ivory Cross:

• That the manufacturer has submitted all relevant clinical and scientific research data with regard to a certain claim on an oral care product to the Ivory Cross.
• That the critical team of experts found the claim well founded.

Click here for the endorsement regulations. Only if a product has met the requirements set by the Advisory Board via the endorsement regulation, is it possible to place the logo of the Ivory Cross on that product. Then this must be laid down in the cooperation agreement that applies to partners.

Among others, the following companies have products with an endorsement:
These partners sell products that promote oral health. The producer bears its own responsibility for information provided via their website.